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苏宁电器供应链管理策略分析

时间:2020-03-08 21:07来源:毕业论文
介绍了一些与供应链管理有关的理论与思想。然后,在此理论的基础上,对苏宁电器供应链管理的现状进行深入的剖析,再根据分析结果找出企业在供应链管理方面的症结所在

摘要供应链管理作为企业的左右手,对于企业而言,有着十分重要的作用。如果一个企业要想不断地发展,要想实现质的飞跃,没有一个好的供应链是不可能实现的。因此,对于企业而言,优化生产、制造、包装、运输和销售的流程的意义也非常重大的。在传统的企业生产计划中,最后的结算的方式一般都是钱货两清;现在的多数企业,基本都采用现代化的经营模式,但是随着企业的不断成长,经营范围和经营市场越来越广阔,那么各种各样的问题也逐渐增多,这使得各企业与间的关系也变得更加复杂,所以这就需要有科学合理的方法来优化管理整个企业的运作流程。由此可见,一个企业的经营发展潜力怎样与该企业是否有合理的供应链管理息息相关。首先,本文简要地介绍了一些与供应链管理有关的理论与思想。然后,在此理论的基础上,对苏宁电器供应链管理的现状进行深入的剖析,再根据分析结果找出企业在供应链管理方面的症结所在。46193
毕业论文关键词:苏宁电器;供应链管理;现状;策略分析
ABSTRACT
Supply chain management as a corporate right hand, for businesses, has a very important role. If a business to continue to develop, in order to achieve a qualitative leap, without a good supply chain it is impossible. Thus, for enterprises to optimize the production of meaning, manufacturing, packaging, transportation and marketing process is also very significant. In the traditional production planning, the final settlement of the way money are generally two cargo clearance; now most companies, the basic use of modern business model, but with the continuous growth of enterprises, business scope and operation of the market becomes more broad, then a variety of problems is gradually increasing, which makes the relation between the enterprises have become more complex, which requires scientific and reasonable method to optimize the management of the entire business operation process. Thus, a business development potential of enterprises and how the company if there is a reasonable supply chain management are closely related. First, the article briefly describes some of the theories and ideas associated with the supply chain management. Then, based on this theory, the status of supply chain management, Suning depth analysis, and then find companies in the supply chain management problems still exist based on the analysis results. Suning Appliance for the current supply chain management, logistics and distribution system appears inadequate, resulting in a waste of resources; supply chain members have not yet formed a strategic alliance and the problem of information among the members has not been fully implemented, we put forward some corresponding suggestions for improvement , hoping to provide a more rational and effective supply chain management theory Suning Appliance.
Key word: Recommendations for improvement; Suning; supply chain management; Status
目  录
摘要    Ⅰ
ABSTRACT    Ⅱ
第一章  绪论    1
1.1研究背景    1
1.2研究意义    1
第二章  供应链管理综述    2
2.1供应链管理的定义和组成部分    2
2.2供应链管理的重要特征    3
2.3供应链管理的战略意义    4
第三章  苏宁电器供应链管理现状    5
3.1苏宁电器简介    5
3.2苏宁电器供应链管理现状    6
3.3现阶段苏宁电器供应链管理所面临的问题    7
第四章  苏宁电器供应链管理的建议及发展策略    8
4.1苏宁电器供应链管理改进建议    8
4.2苏宁电器供应链管理的发展策略    9 苏宁电器供应链管理策略分析:http://www.lwfree.com/guanli/lunwen_47855.html
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