阿里巴巴收购战略与公司价值

摘要随着社会经济的不断进步与发展，我国上市公司的队伍愈来愈庞大，尤其很多中国企业都面临者重要的挑战，整合、集约、收购、兼并等成为近年来公司董事会的关键词。大部分上市公司把收购战略作为现代企业提升价值的重要战略，通过收购战略来提升公司价值的竞争能力得到了学术界广泛的关注。本文采用理论研究与案例研究相结合的方法，根据阿里巴巴收购的实际情况。分析收购战略与公司股东价值，从这些收购中我们能够看出阿里巴巴的战略意图，同时，这些收购在资本市场当中的认可，给阿里巴巴带来价值上的认可等。本文第一部介绍了本研究的背景和研究的意义以及研究的思路与方法，同时写了本文关注的部分；第二部主要介绍理论基础，叙述文献综述；第三部分主要以阿里巴巴收购战略为案例，叙述阿里巴巴的情况以及收购的项目，分析阿里巴巴收购动因，依据重要财务指标分析股价变动情况。最后，本文通过将阿里巴巴收购现象中看出阿里巴巴的收购战略影响公司价值的现象，并对案例做出结论。49160
毕业论文关键词阿里巴巴收购战略公司价值案例研究
Title Acquisition strategy and Corporate Value Case Study Based on Alibaba
Abstract With the progress and development of social economy, our country listed company team more and more development, especially many Chinese companies are facing the important challenge, integration, intensive, merger and acquisition of keywords become in recent years, such as the directors of the company. Most of the listed company acquisition strategy as an important strategy, modern enterprise value through acquisition strategy to enhance the value of the company's competition ability to get the attention of the academia widely. In this paper, by adopting the combination of theoretical research and case study method, according to the actual situation of Alibaba to buy, analysis and acquisition strategy and the shareholder value of the company, and we can see from the acquisition of Alibaba's strategic intent. At the same time, these acquisitions in recognition of the capital the market economy, bring Alibaba value recognition, etc. This article first introduces the background and research significance of this study and the research train of thought and method, wrote this article focuses on the part at the same time; The second part mainly introduces the theoretical basis, the narrative literature review; The third part mainly by Alibaba acquisition strategy as a case, describe the Alibaba's situation and acquisition project, analysis of Alibaba purchase motivation, on the basis of important financial index analysis of stock price movements. Finally, article through to Alibaba purchase phenomenon seen in Alibaba's acquisition strategy affects the phenomenon of the value of the company, and make the conclusion to the case.
Keywords Alibaba Acquisition strategy The value of the company A case study

1绪论1

1.1研究的背景.1

1.2案例研究的意义.1

1.3研究的方法.2

1.4研究思路与框架结构.2

2文献回顾4

2.1收购战略理论综述.4

2.2公司价值理论综述.5

2.3收购与公司价值相关关系文献回顾.6

3理论综述8

3.1企业收购基本概念.8

3.2公司价值的基本概念.9

3.3收购战略对公司价值的影响.9

4案例分析..11

4.1案例介绍...11

4.3收购战略分析...13

4.4收购对公司价值影响的分析...15

4.5收购整合对公司价值的影响分析...22

5结论与启示..25 阿里巴巴收购战略与公司价值:http://www.lwfree.com/kuaiji/lunwen_52077.html